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- #3 EV in August: S&P Global Mobility’s latest U.S. registration data show the Honda Prologue ranked third in August behind only Tesla’s Model Y and Model 3, with 9,005 registrations as total EV registrations rose 24% year over year. Electrek
- Big discounts continue: Even after the federal EV tax credit expired on Sept. 30, Honda promotions still stack to nearly $17,000 off a Prologue via lease cash and other incentives (e.g., up to $16,550 in lease support, plus 0% APR financing offers). Electrek
- How we got here: In September’s run‑up to the deadline, deals briefly exceeded $20,000 off in some states (nationally about $17,000), fueling momentum. Electrek
- Tax credit status: “As of October 1, 2025, there are no more federal tax credits for any new or used electric vehicle,” Edmunds notes—though an IRS‑acknowledged loophole let some buyers lock in the $7,500 credit if they made a payment and signed a binding contract before the deadline. Edmunds
- Analysts’ take: With credits gone, pricing power and incentives become decisive. S&P Global Mobility writes that the credit’s expiration “will exert additional pricing pressure,” while Cox Automotive observed consumers “acted quickly ahead of the…tax credit expiration” and that incentives remain influential. S&P Global Cox Automotive Inc.
- Charging access: Prologue owners can use Tesla Superchargers via Honda’s approved NACS–to–CCS adapter (over 23,500 sites in North America), strengthening the daily‑use case. The Verge
- What the Prologue is: Honda’s first mainstream EV SUV, built on GM’s Ultium platform in Ramos Arizpe, Mexico, with a $47,400 starting MSRP and up to 308 miles EPA range (trim‑dependent). Charged EVs
In-depth report
A podium finish that few saw coming
Honda’s Prologue climbed to the third‑best‑selling EV in the U.S. in August, trailing only Tesla’s Model Y and Model 3. S&P Global Mobility registration data (a common proxy for monthly model sales) show 9,005 Prologue registrations and 138,457 total EV registrations, up 24% year on year. Electrek
InsideEVs, citing the same dataset, adds that Prologue’s August incentives averaged $12,704 per vehicle (versus ~$5,800 a year earlier), underscoring price sensitivity and the power of deals in the run‑up to the tax‑credit sunset. InsideEVs
The deals are still very real (even post‑credit)
Despite the Sept. 30 expiration of the federal EV tax credit, Honda is still advertising rich Prologue offers. Electrek reports up to $16,550 in lease cash (combining lease bonus cash, Honda lease cash, and loyalty/conquest support), plus 0% APR financing for up to 60 months on certain programs—totals that approach $17,000 off at the transaction level. (Program details vary by region and can change without notice.) Electrek
A month earlier, the same outlet and CarsDirect were tracking $17,000 off nationally and even $20,300 off in ZEV states when stacking trade‑in/conquest and finance bonuses—levels that helped propel August’s surge. Electrek
Expert view: “As consumers acted quickly ahead of the…tax credit expiration, [we] saw demand stay strong, inventory tighten, and incentives remain influential,” wrote Stephanie Valdez Streaty, Director of Industry Insights at Cox Automotive. Cox Automotive Inc.
What changed with the federal credit—and one last loophole
If you didn’t sign before the deadline, the $7,500 federal purchase credit is gone. As Edmunds puts it: “As of October 1, 2025, there are no more federal tax credits for any new or used electric vehicle.” Edmunds
There is a narrow IRS‑acknowledged “time‑of‑sale” path for buyers who made a payment and entered a binding contract before Sept. 30; Car and Driver summarizes that those buyers can still claim the $7,500 even if delivery occurs afterward. (If that’s you, ensure your dealer provides the IRS “time‑of‑sale” report.) Car and Driver
Market outlook: S&P Global Mobility cautions that “the expiration of the $7,500 federal rebate for EV purchases will exert additional pricing pressure”—a dynamic now unfolding across showrooms. S&P Global
Why shoppers are picking Prologue right now
Price‑performance and access to charging appear to be the clinchers. The Prologue starts at $47,400 and offers up to 308 miles of EPA range depending on trim. Meanwhile, Supercharger access via Honda’s approved adapter dramatically expands fast‑charging options, reducing friction for first‑time EV buyers. Honda Automobiles+1
Cox Automotive’s August EV Market Monitor also highlighted that among the top‑selling EVs (Model Y, Model 3, Prologue, Equinox EV, Ioniq 5, Mach‑E), “nearly all saw strong incentives,” calling out Hyundai Ioniq 5 and Honda Prologue as “the most aggressive.” Cox Automotive Inc.
Strategic context: Honda pares, then pivots
On the brand side, Acura’s ZDX (also Ultium‑based) is ending production, part of a broader reshuffling as the market recalibrates post‑credit. Prologue production continues, while Honda preps its in‑house “0 Series” EVs for U.S. production in Ohio from 2026, including Acura’s first clean‑sheet RSX EV. Reuters
What it means for buyers
- Discounts can stack—but vary. National offers (lease cash, loyalty/conquest, and APR promos) differ by region and eligibility. Ask dealers to itemize each incentive on a buyer’s order, and confirm expiration dates. Electrek
- Lease vs. buy math is changing. With the federal purchase credit gone, some automakers are leaning on lease programs and other promotions to soften monthly payments, but structures differ across brands and may be time‑limited. Autoweek
- Charging is easier than it was. The NACS adapter opens the door to tens of thousands of Superchargers, boosting long‑distance practicality. Confirm adapter availability and any app requirements before a road trip. The Verge
Methodology and caveats
Rankings referenced here use state DMV registration data, a standard proxy for monthly model “sales” when automakers don’t report monthly breakouts. Registration timing can lag retail transactions, and incentives fluctuate rapidly; always verify current offers with your local dealer. InsideEVs
Expert quotes (at a glance)
- Cox Automotive (Stephanie Valdez Streaty): “As consumers acted quickly ahead of the…tax credit expiration, demand stayed strong… and incentives remain influential.” Cox Automotive Inc.
- S&P Global Mobility: “The expiration of the $7,500 federal rebate for EV purchases will exert additional pricing pressure.” S&P Global
- Edmunds: “As of October 1, 2025, there are no more federal tax credits for any new or used electric vehicle.” Edmunds
- Car and Driver (IRS guidance): Buyers can still “claim the $7,500 federal EV tax credit if they make a payment… before the deadline,” even if delivery is later. Car and Driver
- CarsDirect (Alex Bernstein): The 2025 Prologue was “eligible for a minimum of $17,000 off when leasing it nationally” before the deadline, with 2026 models launching with up to $9,000 in support. CarsDirect
Sources used in this report
Core coverage of August registrations and incentives came from Electrek, InsideEVs, and Cox Automotive, with policy context from Edmunds and Car and Driver, product/charging detail from Honda and The Verge, and lineup strategy updates from Reuters. Reuters
